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In a wide-ranging presentation, Werbach touches on the planet's imminent power demands, families' needs to balance economizing and environmentalism, and wildfire as a metaphor for harnessing the private sector in a global campaign for sustainability.
Adam Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world’s largest sustainability agency. He is the author of the new book Strategy for Sustainability, published by Harvard Business Press. As Global CEO of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Procter & Gamble, General Mills, WellPoint, and Walmart, where he engaged the company’s 1.9 million Associates in its sustainability effort. Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from the The O’Reilly Factor to Charlie Rose.
