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There is no reason to hope that the government will reign in corporate excess, at least during the next four years. Through targeting corporate brand names, activists are forcing direct change from the offending corporations themselves. Learn about the application of lessons from the environmental movement to creative corporate campaigning, from mindbombs to moral binds. What can we learn from the stories of successful market campaigns against Home Depot, Citibank, WalMart and others as organizers use these strategies to reverse globilization's race to the bottom.
