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Content is critical, but distribution is paramount. Robert Greenwald and Jim Miller of Brave New Films and Brave New Foundation use the tools of social media to multiply the message.
Jim Miller is a graduate of Ithaca College who moved from New York City to Los Angeles over 20 years ago. Upon arriving in L.A. his first job was as a Universal Tour Guide. Sometimes, when the moon is full he can be heard reciting the tour in his sleep. After a series of production jobs on films such as Bull Durham and Wanted: Dead or Alive and a few Madonna music videos, Miller took a job with the indie film company, The Shooting Gallery, which made Sling Blade and You Can Count on Me. After a brief stint working for Hugh Hefner at Playboy, Miller segued to the National Breast Cancer Coalition where he produced star-studded benefits titled ‘Les Girls' which raised millions of dollars for the nonprofit. He then tricked Robert Greenwald into hiring him for a part-time position at his newly formed Brave New Foundation where he worked his way up to become the Executive Director two years ago.
What is your momentum? I get great satisfaction out of my job because we inspire and motivate people to take action on issues that require social change.
