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How can an angel wielding a chainsaw save a forest? Forest Ethics Founder and Strategic Director Tzeporah Berman discusses an effective market campaign against direct mail catalogues and the rapid disappearance of historic North American forests.
Tzeporah Berman is the co-founder of ForestEthics, a nonprofit environmental organization whose efforts have stopped logging on over seven million acres of endangered forest in British Columbia and Chile and have transformed the buying patterns of industry giants including Staples and Office Depot. She created forest markets initiatives, playing a leading role in campaigns to protect the Great Bear Rainforest, Clayoquot Sound and the Boreal wilderness. She is also known for the success of the Victoria's Dirty Secret Campaign, for her blog from the United Nations Climate Conference in Bali, and for her outspoken opposition to the rapid development of Canada's Tar Sands. She now directs development of ForestEthics' new climate initiatives in Canada and the U.S. In 2007 Berman was one of the experts interviewed in Leonardo Di Caprio's documentary 11th Hour; and she has been profiled as an environmental hero in See Magazine, Metro Vancouver, Green Living, and Shared Vision. Prior to joining ForestEthics, Berman worked for seven years with Greenpeace International and Greenpeace Canada.
What is your momentum? I am driven to do the work I do by a deep connection to the forest, a love of the wild and a strong concern for the world that I am leaving to my children.
